Exciting news everyone! My mom and I have decided to start our own purse and bag company. But there’s a twist! We wanted to bring our personal values into the brand, Livin’ the MAD Life, and have decided to keep it all vegan, cruelty free, sustainable and focused on empowering designs.
For those of you who do not know, my mother is a world renowned artist, who has sold hundreds of thousands of art pieces and has collectors from around the world. Her art has been featured in popular media streams such as the “O” Oprah Magazine, was the cover image for the Interior Design Magazine, and the featured artist and cover for the Spectrum Art Basel in 2015. She also has her art sold in various retail stores across the country such as, Urban Outfitters, Bed Bath & Beyond and Target. Not only that, but she also has art in major hotels, TV shows, celebrity homes and restaurants around the country.
Okay, so enough bragging about how awesome of an artist my mom is.. But that’s what makes the brand even better! My mother will design each bag and we even have original, hand painted purses!
Pretty cool, huh? Well it’s even cooler, because all of our hand painted bags are on thrifted, upcyled bags! Not sure if you knew this or not, but the fashion industry is the second largest polluter in the world, only behind the oil industry. Purchasing second hand and thrifted fashion items is a great way to keep sustainable and help reduce the fashion industries, and your, carbon footprint. We have thrifted bags from brands such as Chloe, Steve Madden, Samsonite and more! Some of the pieces date back to the 1950’s, making them a vintage masterpiece!
Although our other collections are not on thrifted bags, they will be designed with the colorful workings of my mom, which makes them a collectors piece and not fast fashion.
What’s even more, is we will never sell a bag that is not vegan or cruelty free. The majority of our bags will be made from PU faux leather.
There’s so much more to learn about our products and how they embody empowerment and what a MAD symbol stands for. To read more and check out all of our products visit www.livinthemadlife.com and keep in touch via social media @LivinTheMADLife.
Here are a few of our bags that you can purchase! Side note| I will also be modeling for the brand, so stay tuned for our other fun and exciting campaigns, that are already in the works!
Thanks for your support guys! Can’t wait to see where this takes us next!
Now I feel there might be one question you all have… what does MAD stand for?
It’s simple, its our initials! Megan Aroon Duncanson